It’s 2018. We’re all consuming most of our content on mobile phones, or on a tablet–and occasionally a laptop computer screen. But all of these devices, while fantastic technologies, don’t necessarily have screens that support 4K resolution natively. In fact, if you’ve purchased a television in the past couple years, you probably already have a TV that is 4K compatible*, but you’re still not watching much 4K content yet. Besides Netflix, there aren’t too many TV shows or films being broadcast or streamed in 4K. Why is this? How is it possible that we here at Cinema Jubilee are able to shoot, edit and produce 4K footage when bigger production companies are still sticking with 1080p?
Frankly, the technology exists, but many content creators, due to increased hard drive storage costs and internet bandwidth/compression issues, are not willing to provide 4K from start to finish. We believe, however, if you build it, they will come! Read on to learn why we’re ahead of the curve when it comes to filming weddings in 4K–and why it’s an add-on we’re proud to recommend that couples order if they really want to maximize their wedding cinema investment for now and many years to come!!
The simplest way to describe 4K Ultra HD is that, as the name implies, it is a resolution four times greater than the more ubiquitous and normalized 1080p. Ten years ago, 1080p was all the rage and the greatest resolution people enjoyed up to that point. Remember when you bought your first flat screen LCD or plasma television? Most likely, the greatest resolution it offered was 1080p (occasionally it was maxed out at 720p). 1080p is otherwise referred to as full high-definition. And back then, 1080p was truly stunning and revolutionary, and it had your family and friends drooling! But today, a new standard is slowly emerging. 4K Ultra High-Definition is even more refined and advantageous to wedding videography than 1080p ever was! So as soon as we were able, we started offering 4K filmmaking to our clients as a way of future-proofing their wedding cinema investment and staying ahead of the technology curve.
Now, what are the actual advantages of this increased resolution? For starters, you’ll begin to feel like your wedding film is more life-like and rich! You’ll be put back at the altar, and will be even more blown away by the visuals throughout the day. Guess what? Even if you don’t yet have a 4K TV, you’ll be able to notice this greater detail, as the 4K signal, which is cleaner and higher resolution, will be converted down to 1080p. It’s like giving your car 93 gasoline, even though your car only requires 87.
When it comes to color grading (which is what affects the mood and feel of your wedding film the most), 4K footage gives us extra leverage to work our cinematic magic as we literally have more pixels to play with! Along the same lines, in post-production, we can take advantage of the enhanced resolution, and actually crop in to get even cooler close-ups on certain shots, with hardly any noticeable loss in image quality! This can be really important for your ceremony, when one of our cameras is a bit far back from the action, and for important details like your florals, wedding rings, and your dream wedding dress with its fine materials.
Speaking of the important moments, we know, realistically speaking, your photographer may not be able to capture every single important shot throughout your wedding day!! If they happen to miss a shot that we might have captured ourselves, the quality of our 4K video footage is so good, that we can pull video stills. These 4K stills will look comparable to professional photos, even when printed!! Out of respect to our colleagues, we’ll never do this without them releasing their final photographs to you first. But it can certainly be discussed if the time comes and the need arises!
Another advantage to 4K is that the bigger your TV, the better your wedding film(s) will look. This may sound strange, but that’s actually because of how amazing 4K footage is. Compared to smaller screens with barely ¼ the number of pixels, the enhanced details of 4K don’t pop as much as they do on larger screens. So, guys, this may be a way to finally convince your future wife to agree to a 70-inch screen! Sports AND your wedding film will look vastly superior this way 😉 On the topic of screen size, when you watch a film at the movie theater, you’re actually viewing a massive projected image. Usually, this image looks so cool and engaging because it too is at least a 4K resolution. Don’t you want your wedding film to be up to the same production levels as Hollywood, but at a fraction of the cost?
If you’re considering ordering our RAW footage add-on, you’ll definitely want to get the 4K wedding videography upgrade too!! While we generally believe RAW footage doesn’t encapsulate your wedding day as powerfully as one of our polished and edited cinematic highlight films, or our full-length documentary films, we understand the desire of couples to be able to enjoy all the moments we were able to capture on your big day. So, if you want to have the luxury of seeing it all you deserve to be able to view it in the highest standard possible!
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